Fly Frogs - Making The Internet Fun Again
While saving the amphibians and maybe even the planet as they leap forward driven by a unique set of values.
Do frogs matter? Well, yes:
“Amphibians provide an array of ecosystem services and knowledge of amphibians has led to numerous advances in human medicine. Plus frogs look and sound cool, and kids love them — so there are lots of reasons to save the frogs!”
The NFT Project Fly Frogs does not disagree. Frogs definitely matter. Not just to our environment but to kids and cartoons and to The Muppet Show and to, well, everyone and everything. Frogs are interconnected in the ecosystem and in our culture.
Exhibit A: Since the Fly Frogs website launch in late August they have been a steadily growing movement that now seems unstoppable.
Minting started on September 3rd (almost two whole months ago), since then the Frog Army has grown to almost 4000 unique owners. At this moment in time they’ve traded for a total volume of around 2000 ETH (over $8M) and I wouldn’t be completely shocked if this project sees a rise in demand when the 68 million users on Coinbase enters the arena.
A part of the project’s revenue is also donated to the charity organization “Save The Frogs!”. Recently the charity tweeted that the FlyFrogs have made the 2nd largest donation to the organization since its inception in 2008. “Probably nothing” as the saying goes.
So what is behind the rise of the Frog Army? Their secret weapon isn’t some clever financial derivatives play, they can’t claim to be an “OG” in the space (yet anyway…), they don’t have a crazy elaborate roadmap that lists video games, space stations or social clubs in tropical places. They don’t even have a roadmap. They have a toadmap. And therein lies the secret.
The Fly Frogs are just good old fashioned F-U-N.
This might sound shallow to some, or like it doesn’t utilize all the complex opportunities the Blockchain technology has to offer. But I don’t think it is shallow in the least. Quite the opposite.
The internet has over the last decade been polluted with attitude ridden social media “brag about my life” posts, politics, grandstanding, virtue signaling, know-it-all posting, shitposting, Twitter fights, cancel culture, and an avalanche of horrible advertising trying to fit in or even fuel the stupidity that’s going on. Even the blockchain culture is ridden with negativity; BTC maxis hating on ETH maxis, ETH maxis ridiculing SOL maxis, TradFi people building their own in-house blockchains hating on DeFi people, DeFi aficionados rolling their eyes at the NFT movement. And so forth.
There are even discords for certain NFT projects where the community will literally bully you into silence if you show up with a PFP deemed “not cool enough” (meaning “not expensive enough”) by the self proclaimed “elite” who frequents it.
QAnon, Anti Vaxxers, Maxi vaxxers, Philadelphia sports fans, Scammers and delusional tech CEOs proclaiming that their old fashioned company will save the world. Y’all are not yelping, but this is sadly the internet as we know it.
The Frog Army and their war cry “Ribbit!” cuts through all the noise and all the BS by just being fun. For someone old enough to remember Hampsterdance, the Fly Frogs are a hugely welcome addition to the world, and to the Metaverse.
“And what is there to life if a man cannot hear the lonely cry of a whippoorwill or the arguments of the frogs around a pond at night?”
— Chief Seattle, 1854 (only minutes before Satoshi released the white paper on Bitcoin…)
I went into the FlyFrogs discord and asked what was the best effort the community or the team had released and got this answer: “Does it have to be one or the other? Because to me, the pond and the community is the best part of the project. Then the art and the openness of the married artists and the developer team.”
Three minutes later one of the co-founders got in touch and started helping me out in the research of the project. Fly Frogs are fun and welcoming, their community has high conviction in the value of positivity. Many other community members could learn a lot by spending some time in The Pond. And by embracing their Code-Of-Ponduct…
Fly Frogs was started by Josh and Molly, a married couple. Josh is a toy inventor and Molly is a former web engineer. They worked on this project many nights after putting the kids to bed. Soon after launch they had sold 10,000 Fly Frogs. The rest is history.
A history filled with a positive vibe and loads of doodles (check out the #doodles channel in the discord, thank me later). The team have initiated several doodle contests and the community has provided their own solutions. There are options to dress up your frog in an insane amount of ways. Making them even more fly. Twitter is being overrun by Fly Frogs portraying anything and everything, spreading joy with every post.
The coming Fly Frog Tadpoles have already been dressed up as everything from Teenage Mutant Ninja Turtles to Astronauts - and the Tadpoles aren’t even released yet!
Tadpoles are the next step for the Fly Frogs. Owners will be allowed to collect flies on the Fly Frog website, then the breeding of the Tadpoles will take place. More news to come on that, just join their discord for updates.
This is not financial advice (how could it be…?) but if you have an urge to be the holder of a Tadpole that you can dress up to look like Napoleon or Michael Jordan, you better make sure you have a couple of Fly Frogs in your wallet by the end of the week. Snapshot is incoming.
The Fly Frog Army is growing, armed with doodles, a positive attitude, and pure fun - they are looking to conquer the internet one block and one Tweet at a time. The real amphibians of the world are in their corner.
I wouldn’t bet against any of it.